Liuba Horshcharyk

I'm a graphic designer with 10+ years of experience in print design. I specialize in creating visual designs for printing such as brochures, labels, business cards, and various other marketing materials.

• Demonstrated expertise in conceptualizing and executing innovative design solutions, effectively enhancing brand identity and maximizing audience engagement.
• Proficient in utilizing industry-standard design software and staying abreast of emerging design trends.
• Strong accuracy, exceptional project management abilities, and a collaborative approach to working with cross-functional teams.
• Committed to consistently exceeding client expectations and delivering impactful visual solutions that drive business growth.

Graphic designer at the print agency

2016 - 2023, Kropyvnytskyi (Kirovohrad), Ukraine

• Developed over 100 successful designs for printed marketing materials, effective capture audience attention and driving impactful brand messaging.
• Led 10+ large design and branding projects and drove them to completion collaborating with marketing teams across diverse companies, resulting in successful delivery of design solutions.
• Boosted client satisfaction and positive feedback with an average rating of 4.8 out of 5 through the delivery of high-quality designs and seamless coordination with clients.
• Drove a significant increase in design and print production orders, resulting in a 25% boost in customer demand and revenue growth.
• Improved design quality by 25% through continuous learning, skill improvement, and adoption of new design solutions.
• Demonstrated effective multitasking abilities by successfully managing multiple projects and meeting project deadlines with a 95% efficiency rate.

GRAPHIC DESIGNER in a Bread Company

2009 - 2016, Kropyvnytskyi (Kirovohrad), Ukraine

• Led the conceptualization, creation, and execution of promotional materials in the trade chain, leading to a 15% rise in sales and repeat purchases.
• Increased customer engagement and brand visibility by designing visually appealing product packaging for bread products, contributing to a 20% growth in sales within the first quarter.
• Collaborated with Marketing, PR, and Financial teams to create impactful infographics and presentations, highlighting company achievements.
• Utilized photography skills to capture images for integration into printed marketing materials, in effect reducing budget expenses by 10% by eliminating the need for professional photographer services.
• Leveraged HTML and CSS skills to revamp a corporate website, resulting in a remarkable 17% increase in site visits as measured by Analytics.

GRAPHIC DESIGN ASSISTENT of the marketing department
in a Bread Company

2004 - 2009, Kropyvnytskyi (Kirovohrad), Ukraine

• Assisted in developing a comprehensive set of printing marketing materials, including brochures, flyers, and social media graphics, resulting in a 15% increase in brand recognition.
• Conducted market research and competitor analysis to identify packaging design trends that helped the company stay ahead of the competition.
• Collaborated with the sales team to create eye-catching display designs for retail stores, leading to a 10% increase in product visibility and subsequent sales.